Experience Strategy

Smiling woman with long brown hair standing next to a bush in front of a white building with arched windows.

Service Design

ngan.isabel@gmail.com

I'm Isabel, a New York-based service designer and strategist with 4+ years working across healthcare, financial services, and public sector.

I research, facilitate, and design. I turn messy, complex problems into clear design strategy. Currently at Accenture Song. Next stop, health tech.

Service Designer &
Experience Strategist

ISABEL NGAN

Select Works

A laptop on a white table displaying a health-related software interface with a blue medical cross and shield logos, and the text 'Massachusetts' overlaid.
Laptop on a kitchen counter with hands typing, kitchen cabinets and a window in the background, and a large orange sign with white text reading 'HIGHLY QUALITY' covering the laptop.
Multiple smartphone screens displaying the CVS Health app interface, including medication alerts, health tips, appointment questions, and health tracking features with a prominent CVS Health logo in the foreground.
People walking past a Best Buy store with a large, blue promotional sign in the foreground.
Laptop screen displaying a TIAA notification of death form with a large overlay of the letters 'DIA' in the foreground. 
TIAA

Best Buy

CVS Health

BCBS Massachusetts

Home Depot

A woman in a white shirt and blue jeans taking a mirror selfie at a restaurant or cafe, with four people visible in the background, including two men and two women, one of whom is holding hands with the other.

Outside of client work, I've been getting reacquainted with a younger version of myself. The one who made things, tried things, and was curious about everything. Life got busy and those parts of me got shelved for a while. So I'm dusting them off. Making, exploring, trying. Slowly but surely finding my way back.

Follow my journey on Instagram and Tiktok